Website Performance Optimisation

Website performance optimisation is a broad topic, but what it boils down to is the improvement to your website to generate more leads and/or sales. How this is done comes down to a) attracting the visitors, and b) converting the visitors -

a) Getting the visitors (ie Search Engine Optimisation)

The first part of the battle is to make people aware of your services. It's one thing for people to directly enter your website address to get to your site, or to search for your business by its name, but another thing entirely for people to find you based on the services you offer. The latter is harder to achieve because competition is greater - there are likely many businesses that offer the same services as yours, all trying to get to page 1 in Google.

Entice will build (or alter), your website's code and structure in a way recommended by Google that will improve your search rank. Read more about our Search Engine Optimisation.

b) Converting your visitors

Design Layout

You've got just 3 seconds to capture the attention of potential visitors before they decide to click Back or to delve deeper into your website. Because of this, a well thought out plan for the design of your website is essential. The design needs to take into consideration your target audience, what they could be searching for, and the message or product you're trying to present. This must be structured in a way that 'channels' your customers to take action - whether that is to pick up the phone to call for a quote, or to buy your products online.

Entice Website Design takes all of these factors into consideration when designing your website. We always avoid clutter and try to convey a single message and 'call to action' per page - if there are too many items on a page trying to get attention then ultimately nothing gets any attention.

Smartphone Optimisation

Smartphone optimised websites change their layout to best suit whatever device they are being viewed on. There's no zooming in & out, and only the relevant information is presented to allow for the best user experience (also known as UX) on any given device. The main navigation menu is altered to be phone friendly, and phone numbers become links to directly call. Read more about smartphone optimised sites by Entice Website Design.

Website Speed

For the same reason as above (the 3 second rule), if your site is taking 10 seconds or more to load then you've already lost the battle to convert your customers. In Google's most recent update, website speed is now being used as a factor to determine your overall Google rank. It is now more important than ever to ensure your site speed is better than your competitors.

Entice Website Design can often double the responsiveness & speed (or better!) of website's pages to load. We do this by investigating and tweaking more than a dozen facets of your website, including -

  • Image size and compression - we'll optimise all of your images
  • Javascript & Stylesheet file size, quantity and compression - we'll amalgamate and compress your files
  • Server host speed - we'll test and action if required

Please call us to discuss how we can help boost your website's performance.

Get a quote from us today! We're confident you'll be impressed.

Tell us a little bit about your business and we'll come back to you real soon with an estimate.