What is Google Adwords?

Google Adwords is a Pay Per Click advertising mechanism used within Google’s search results.

You have probably already noticed when you search for something on Google, there are ads shown at the top and down the right side. This is Google Adwords.

How much does it cost?

Google Adwords charge per click, and you’re in control of your daily budget.

How much each click costs depends on a number of factors, but is mostly a result of how much your competition is willing to spend to be in the top position.

Entice Adwords Management

If setup correctly, Google adwords can be extremely targeted. You can have your ad shown only when people search for particular words, and you can show different ads depending on what was searched for, and for different geographic regions. This way, you are not paying for clicks from people that are outside of your target customer base.

The key to having an effective Adwords Campaign, is to correctly setup your ads campaign and continually refine based upon results.

We can setup your advertising campaign to ensure you get maximum exposure and ‘clicks’ from your potential customers, whilst reducing unwanted clicks (and cost) from ‘tyre kickers’.

What’s included?

Our Adwords campaign management includes –

  • Analysis of your business and advertising goals
  • Identification of the keywords your customers will use in Google searches
  • Setup of Google Adwords account if required
  • Creation of ad copy
  • Management of your bids and campaign budget
  • Alterations and tweaks as required to ensure ads remain effective
  • Real time campaign tuning and localised targeting
  • Monthly reporting


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